I’m Roxana Tunc, and I’m so excited to share what I’ve learned from my amazing 16-year journey in higher education. I’m write my blog because I believe that the insights from my time in student recruitment, retention, and strategic enrollment planning are worth sharing. I want to create a friendly, open space for us to chat about what’s working, what’s new, and what’s next in higher education. Let’s explore the trends, celebrate the victories, and learn from each other as we work to make a real difference for students and institutions. I’m so glad you’re here—let’s get started!
Enrollment Chef’s Kitchen
I’m thrilled to announce the launch of my new blog series, The Enrollment Chef’s Table!
Over the years, I’ve noticed so many parallels between my passion for enrollment management and my love for cooking. In this series, we’ll treat a college education like a fantastic dinner, exploring how we, as institutions, can act as chefs, preparing our students (our ingredients!) to impress the business world (our guests!).
From Art to Science: The New Standard of Enrollment Management
For decades, we have practiced Enrollment Management as an art, relying on intuition and relationships to guide our classes in—but in a world defined by post-pandemic volatility, the ‘art’ is no longer enough to ensure our institution’s survival. It is time to embrace the science of our craft. This book serves as your bridge across that divide, translating complex statistical concepts into clear, actionable strategies that don’t need a degree in mathematics to implement.






