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Scenarios for Chapter 1
Scenario 1: We spent $20,000 on a digital campaign targeting “STEM Interest” students. Historically, the application rate for our general inquiry pool is 10%. We had 5,000 students in the STEM campaign. 600 of them applied. We want to know if the campaign actually influenced behavior or if these students would have applied anyway. Using…
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Using Probability for Enrollment Management
In the high-stakes world of Enrollment Management, we often describe our work as a blend of art and science. The “art” is undeniable; it is found in the warmth of a campus tour, the design of a viewbook, and the personalized counseling provided to anxious families. However, the “science” component is often relegated to simple…
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The College Stress Test: Following the Money Trail from Medallions to Convenience
The financial DNA of California colleges: Following the Money Trail from Medallions to Convenience It’s been a little while since the last post, and I’m excited to dive into a critical analysis that gets right to the heart of institutional strategy and financial sustainability: the financial DNA of our California colleges. All the compelling data…