Tag: higher-education
-
The Equity Kitchen: Why California’s Financial Aid Recipe Needs a Pinch of Realism
In enrollment management, we often talk about “access.” But true access is a hollow promise without affordability. I’ve spent my career in Enrollment Management looking at the numbers, and the reality is stark: while our lowest-income students are finally seeing a clear path to the table, our middle- and upper-middle-class families are being left with…
-
The California Higher Education Table: A 2025 Deep-Dive Market Analysis & Strategic Forecast for 2026
As we close 2025, the California higher education landscape—our collective “Enrollment Kitchen”—is undergoing a transformation more radical than any seen since the 1960 Master Plan. Acting as the eyes and ears for the “Enrollment Chef,” I have conducted an exhaustive social listening and data analysis exercise spanning the last twelve months. I have monitored the…
-
Scenarios for Chapter 1
Scenario 1: We spent $20,000 on a digital campaign targeting “STEM Interest” students. Historically, the application rate for our general inquiry pool is 10%. We had 5,000 students in the STEM campaign. 600 of them applied. We want to know if the campaign actually influenced behavior or if these students would have applied anyway. Using…