Category: Uncategorized
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Students Are Choosing the UC System — Not the CSU. The Data Makes It Hard to Ignore.
A look at six years of application, admission, and enrollment data from 105 California colleges reveals a clear pattern: demand for CSUs has flat-lined while every other type of institution has grown. Here’s what the numbers show — and what enrollment leaders should be thinking about. Data: IPEDS & institutional reporting, 2018 vs. 2024 · …
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Chapter 2: The Digital Diagnostic — How to Examine Your Enrollment Funnel
In the first chapter, we discussed the shift from “gut feeling” to a scientific approach. But for many in admissions, the word “statistics” feels like a closed door. You’re a relationship builder, a storyteller, and a strategist—not necessarily a mathematician. It is important to note: this is only the initial part of our examination. While…
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Is Your Website Invisible to AI? Moving from SEO to AEO to Reach the Modern Parent and Student?
For the past week, I have been engaged in a literature review for a paper proposal for my Qualitative Research Methods class, exploring how the integration of Generative AI (GenAI) during the college search phase is fundamentally redefining the decision-making process between parents and students. This research has been eye-opening; it is clear that as…