Tag: digital-marketing
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Is Your Website Invisible to AI? Moving from SEO to AEO to Reach the Modern Parent and Student?

For the past week, I have been engaged in a literature review for a paper proposal for my Qualitative Research Methods class, exploring how the integration of Generative AI (GenAI) during the college search phase is fundamentally redefining the decision-making process between parents and students. This research has been eye-opening; it is clear that as…